US 12,177,516 B2
Methods and apparatus to determine media viewing information for hybrid content delivery
Alexander Topchy, Oldsmar, FL (US); and Vladimir Kuznetsov, Ellicott City, MD (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Sep. 28, 2022, as Appl. No. 17/955,293.
Prior Publication US 2024/0107117 A1, Mar. 28, 2024
Int. Cl. H04N 21/442 (2011.01); H04N 21/235 (2011.01); H04N 21/24 (2011.01); H04N 21/258 (2011.01)
CPC H04N 21/44204 (2013.01) [H04N 21/235 (2013.01); H04N 21/2402 (2013.01); H04N 21/25883 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A metering device of an audience measurement entity, the metering device comprising:
a processor; and
at least one memory storing machine readable instructions that, when executed by the processor, cause the metering device to perform operations comprising:
during a media session in which at least one media presentation device renders (i) primary content requested and received by the at least one media presentation device from a primary media provider and (ii) supplementary content associated with the primary content, requested and received by the at least one media presentation device from a supplementary media provider, monitoring network traffic between the at least one media presentation device and the primary media provider and between the at least one media presentation device and the supplementary media provider, wherein the metering device is connected to the at least one media presentation device and located locally with the at least one media presentation device in a media presentation environment;
determining viewing information associated with the media session based on a consumption data message in the network traffic, the consumption data message transmitted by the at least one media presentation device;
determining a program identifier of the primary content, the program identifier indicative of a program presented as the primary content by the at least one media presentation device;
determining an engagement level of the media session based at least in part on making a determination that the supplementary content is not being ignored based on detecting both: (i) one or more of a signature or a watermark associated with presentation of the supplementary content, and (ii) a request for the supplementary content from the at least one media presentation device to the supplementary media provider;
determining a panelist identifier of a user of the at least one media presentation device;
associating the panelist identifier with the viewing information, the program identifier of the primary content, and the engagement level of the media session;
generating a media session report based on the panelist identifier, the viewing information, the program identifier, and the engagement level of the media session, the media session report indicating exposure of the user to the primary content and the supplementary content during the media session; and
transmitting the media session report over a network to a remote server associated with the audience measurement entity.