US 11,856,250 B2
Methods and apparatus to determine a duration of media presentation based on tuning session duration
Michael Sheppard, Brooklyn, NY (US); Jonathan Sullivan, Hurricane, UT (US); Peter Lipa, Tucson, AZ (US); and Alejandro Terrazas, Santa Cruz, CA (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Oct. 17, 2022, as Appl. No. 17/967,832.
Application 17/967,832 is a continuation of application No. 16/860,026, filed on Apr. 27, 2020, granted, now 11,432,026.
Application 16/860,026 is a continuation of application No. 15/990,729, filed on May 28, 2018, granted, now 10,638,177, issued on Apr. 28, 2020.
Application 15/990,729 is a continuation of application No. 15/011,455, filed on Jan. 29, 2016, granted, now 9,986,272, issued on May 29, 2018.
Claims priority of provisional application 62/239,126, filed on Oct. 8, 2015.
Prior Publication US 2023/0042182 A1, Feb. 9, 2023
Int. Cl. H04N 21/25 (2011.01); H04N 21/466 (2011.01); H04N 21/442 (2011.01)
CPC H04N 21/252 (2013.01) [H04N 21/44222 (2013.01); H04N 21/4667 (2013.01)] 23 Claims
OG exemplary drawing
 
1. A computing system comprising:
machine readable instructions; and
processor circuitry to execute the machine readable instructions to at least:
access respective tuning session data from a plurality of media presentation devices, corresponding ones of the plurality of media presentation devices in respective ones of media presentation environments, the respective ones of the media presentation environments including at least one media output device to present media from a corresponding one of the media presentation devices, the respective tuning session data from respective ones of the media presentation devices indicative of a tuning session having a tuning session duration, wherein the tuning session duration is indicative of an amount of time between interactions with a corresponding one of the plurality of media presentation devices, wherein presentation session data is available for a first subset of the media presentation environments, and wherein presentation session data is not available for a second subset of the media presentation environments;
access, for ones of the first subset of the media presentation environments, respective presentation session data indicative of a presentation session duration during which media corresponding to a respective tuning session was presented on the respective at least one media output device by the media presentation device within a respective tuning session duration;
generate a model relating the respective tuning session durations to corresponding presentation session durations from ones of the first subset of the media presentation environments;
based on the model, determine, for a given one of the media presentation environments in the second subset of the media presentation environments, an expected presentation session duration for a given tuning session having a given tuning session duration; and
output the expected presentation session duration for the given tuning session from the given one of the media presentation environments.