US 11,855,944 B2
Method and system for serving personalized content to enhance user experience
Mohit Goenka, Santa Clara, CA (US); Kelly Xu, Union City, CA (US); Muni Xu, San Jose, CA (US); and Shiv Shankar, Sunnyvale, CA (US)
Assigned to Yahoo Assets LLC, Dulles, VA (US)
Filed by Yahoo Assets LLC, Dulles, VA (US)
Filed on Oct. 4, 2021, as Appl. No. 17/492,746.
Prior Publication US 2023/0141939 A1, May 11, 2023
Int. Cl. H04L 51/224 (2022.01); H04L 67/306 (2022.01); G06F 16/909 (2019.01); H04L 51/42 (2022.01); H04L 51/222 (2022.01)
CPC H04L 51/224 (2022.05) [G06F 16/909 (2019.01); H04L 51/222 (2022.05); H04L 51/42 (2022.05); H04L 67/306 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method for presenting personalized content to a user, the method comprising:
receiving, at at least one server, user data corresponding to a user having a user profile, the user data including at least one or more messages in a user mailbox and a user web browser history within a network;
extracting, using at least one processor, two or more data tags from the received user data;
determining, using the at least one processor, an importance of each data tag, of the two or more data tags;
associating, using the at least one processor, at least one data tag, of the two or more data tags, with a message, of the one or more messages in the user mailbox, wherein the associating the at least one data tag includes associating a data tag, of the two or more data tags, having a relatively higher importance than that of other data tags, of the two or more data tags;
finding, using the at least one processor, information in the network that corresponds to the associated at least one data tag;
generating, using the at least one processor, a notification for the user, the notification including the found information in the network, wherein the notification is associated with the message, of the one or more messages in the user mailbox; and
outputting the generated notification to a user interface of a device of the user and an email chain associated with the message, the email chain including highlighted lext that corresponds to the at least one data tag with the higher importance.