| CPC G06Q 30/0277 (2013.01) [G06Q 30/0276 (2013.01)] | 23 Claims |
|
1. An apparatus comprising:
memory;
first instructions;
interface circuitry to:
receive a first network communication transmitted over a computer network from a client device, the first network communication including a beacon request, the first network communication triggered by second instructions in a collector media object presented at the client device, the first network communication including both (i) a first characteristic corresponding to the collector media object, and (ii) second characteristics respectively corresponding to a plurality of second media objects concurrently presented with the collector media object at the client device, the collector media object is at least one of first streaming video, first streaming audio, first internet protocol television (IPTV) media, a first movie, a first television program, or a first advertisement, at least one of the second media objects is at least one of second streaming video, second streaming audio, second internet protocol television (IPTV) media, a second movie, a second television program, or a second advertisement; and
receive a second network communication transmitted over the computer network from a server of a database proprietor, the second network communication including demographic information; and
programmable circuitry to execute the first instructions to associate the demographic information with the first and second characteristics based on both the first and second characteristics being received in the first network communication from the client device, both the first and second characteristics included in the beacon request to reduce at least one of a network bandwidth or communication resources used relative to systems that use separate network communications for separate media object impressions.
|