CPC G06N 5/047 (2013.01) [G06F 9/451 (2018.02); G06F 11/3006 (2013.01); G06F 11/3058 (2013.01); G06F 11/3438 (2013.01); G06N 5/043 (2013.01); G06N 5/048 (2013.01); G06N 20/00 (2019.01); H04L 43/08 (2013.01); H04L 43/16 (2013.01); H04L 67/14 (2013.01); H04L 67/535 (2022.05); G06N 3/08 (2013.01); H04L 67/10 (2013.01)] | 11 Claims |
1. A computing system comprising:
one or more processors;
memory resources to store a set of instructions;
wherein the one or more processors access the instructions to:
associate an event library with a user, the event library defining a plurality of activities of the user;
develop a machine-learned model using the event library;
based on the machine-learned model, generate decision logic for the user;
provide the decision logic to an end user device without communicating the machine-learned model to the end user device, the decision logic correlating information determined from event sequences to an intent or interest of the user;
cause the end user device to perform operations that include:
detect, during an online session initiated by the user, the user performing one or multiple activities that correspond to events of the event library;
record the set of events in sequence to reflect an order in time in which each of the one or multiple activities take place;
implement the decision logic to determine a value representing an intent or interest of the user to perform a conversion event of making a purchase during the online session; and
implement a trigger if the value representing the intent or interest of the user indicates that the user is indecisive towards completing the conversion event.
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