US 11,842,371 B2
Integrated architecture for performing online advertising allocations
Caleb Daniel Sotelo, Pasadena, CA (US); and Anthony Molinaro, Pasadena, CA (US)
Assigned to OPENX TECHNOLOGIES, INC., Pasadena, CA (US)
Filed by OpenX Technologies, Inc., Pasadena, CA (US)
Filed on Aug. 22, 2022, as Appl. No. 17/892,941.
Application 17/892,941 is a continuation of application No. 16/840,627, filed on Apr. 6, 2020, granted, now 11,423,447.
Application 16/840,627 is a continuation of application No. 14/461,186, filed on Aug. 15, 2014, granted, now 10,614,490, issued on Apr. 7, 2020.
Claims priority of provisional application 62/009,297, filed on Jun. 8, 2014.
Claims priority of provisional application 61/866,439, filed on Aug. 15, 2013.
Prior Publication US 2023/0124776 A1, Apr. 20, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0241 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0273 (2023.01)
CPC G06Q 30/0277 (2013.01) [G06Q 30/0246 (2013.01); G06Q 30/0275 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method for online allocation of creatives over a communication network in viewable content, comprising:
in an integrated architecture of a supply-side platform comprising a processor and a memory with executable code, driving the processor to execute a plurality of control actions by the executable code via an interface connection coupled to the communication network, comprising:
receiving a request for a creative transmitted in an instance that a user device coupled to the communication network, loads viewable content with a slot for the creative;
executing, by the processor, simultaneous channels to multiple sources of creative inventory, and loading a header code with the viewable content, the header code facilitating a flow of bidding participant tags from the multiple sources to a header section within the viewable content, wherein the bidding participant tags are normalized; and
selecting data representative of a highest bid and passing the data representative of the highest bid as a key value data indicator to a demand-side source to serve an appropriate participant creative to the demand-side source.