| CPC B65D 19/38 (2013.01) [B65D 19/0012 (2013.01); G06F 1/1601 (2013.01); B65D 2519/00328 (2013.01)] | 17 Claims |

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1. A display assembly with an incorporated lift box for a fork of a forklift or pallet jack, said display assembly comprising:
a common structure comprising and/or forming the lift box in a base thereof, said common structure comprising:
a platform forming part of the base and a lower surface of the lift box; and
at least one of:
feet, forming art of the common structure, and extending from a lower surface of the platform; and
apertures provided in the platform outside of a footprint of the lift box for receiving fasteners; and
an electronic display subassembly connected to the common structure and comprising a cover layer facing in a first direction and an electronic display layer located rearward of the cover layer;
wherein a longitudinal axis of the lift box extends in a second direction which is at least substantially perpendicular to the first direction.
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