US 11,838,601 B2
Advertisement display method, advertisement display device, and non-transitory computer readable medium storing advertisement display program
Megumi Tomita, Tokyo (JP); and Yusuke Konishi, Tokyo (JP)
Assigned to LINE CORPORATION, Tokyo (JP)
Filed by LINE Corporation, Tokyo (JP)
Filed on Dec. 14, 2020, as Appl. No. 17/120,742.
Application 17/120,742 is a continuation of application No. PCT/JP2018/044433, filed on Dec. 3, 2018.
Claims priority of application No. 2018-125616 (JP), filed on Jun. 29, 2018.
Prior Publication US 2021/0099771 A1, Apr. 1, 2021
Int. Cl. H04N 21/258 (2011.01); H04N 21/262 (2011.01); H04N 21/2662 (2011.01); H04N 21/433 (2011.01); H04N 21/462 (2011.01); H04N 21/81 (2011.01); H04N 21/845 (2011.01); H04M 1/00 (2006.01); G06F 13/00 (2006.01); G06Q 30/02 (2023.01); H04N 21/431 (2011.01); H04N 21/44 (2011.01); H04N 21/45 (2011.01); H04N 21/458 (2011.01)
CPC H04N 21/812 (2013.01) [H04N 21/4316 (2013.01); H04N 21/44016 (2013.01); H04N 21/458 (2013.01); H04N 21/4532 (2013.01)] 25 Claims
OG exemplary drawing
 
1. An advertisement display method of displaying an advertisement transmitted from a server in a terminal of a user, the advertisement display method comprising:
receiving, by the terminal of the user from the server, first video data being a part of video data of the advertisement;
controlling, by a processor of the terminal, to activate an application in response to selection of the application by the user;
displaying a first display based on the first video data in a display region of the terminal while the application is active;
receiving, from the server, second video data which is different from the first video data included in the video data of the advertisement, based on reception of the first video data; and
displaying a second display based on the second video data in the display region, in association with the first display in the display region, wherein
the receiving the first video data includes receiving the first video data of the advertisement from the server, in response to a reproduction count of the advertisement reproduced in the terminal being a first reproduction count, and
the receiving the first video data includes receiving the first video data and third video data being a part of another advertisement, which is different from the advertisement, from the server in response to the reproduction count of the advertisement reproduced in the terminal being a second reproduction count greater than the first reproduction count,
wherein the receiving of the second video data is suspended and the receiving of the third video data is started, in response to a threshold volume of the advertisement having been received.