US 12,489,826 B2
Content push method and device, apparatus, and medium
Xiaoyu Wang, Shenzhen (CN); Dongbo Huang, Shenzhen (CN); and Yonghui Guo, Shenzhen (CN)
Assigned to TENCENT TECHNOLOGY (SHENZHEN) COMPANY LIMITED, Shenzhen (CN)
Filed by Tencent Technology (Shenzhen) Company Limited, Shenzhen (CN)
Filed on Mar. 8, 2024, as Appl. No. 18/600,466.
Application 18/600,466 is a continuation of application No. PCT/CN2023/114348, filed on Aug. 23, 2023.
Claims priority of application No. 202211077110.9 (CN), filed on Sep. 5, 2022.
Prior Publication US 2024/0214466 A1, Jun. 27, 2024
Int. Cl. G06F 15/16 (2006.01); H04L 47/52 (2022.01); H04L 47/70 (2022.01); H04L 67/55 (2022.01)
CPC H04L 67/55 (2022.05) [H04L 47/522 (2013.01); H04L 47/821 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method performed by a computer device, comprising:
determining candidate mixed content in response to a content push request, the determined candidate mixed content comprising a first-type content and a second-type content, the first-type content being content to be pushed based on a dynamic resource input amount and the second-type content including multiple pieces of content to be pushed as agreed;
determining dynamic resource input information of the first-type content;
determining an overall content feature based on content features of the multiple pieces of the second-type content;
determining a first priority push probability of the first-type content based on an object attribute information of an object that initiates the content push request, the overall content feature, and the determined dynamic resource input information;
determining second priority push probabilities respectively corresponding to the pieces of second-type content based on the object attribute information, the dynamic resource input information, and a priority push relationship between the content features of the multiple pieces of the second-type content; and
selecting content from the determined candidate mixed content for push to the object that initiates the content push request based on the determined first priority push probability and the determined second priority push probabilities.