| CPC H04L 63/0823 (2013.01) [H04L 9/32 (2013.01); H04L 9/3263 (2013.01); H04L 9/3268 (2013.01)] | 16 Claims |

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1. An avatar management system for authenticating avatars, comprising:
a hardware processor configured to:
register, using an avatar registration unit, an available avatar by having a storage unit to store the available avatar used in a network service provided to an end user on a network;
assign, using an authentication information assignment unit, authentication information indicating authenticity of the registered avatar to a registration target avatar registered in the avatar registration unit, and
authenticate, using an authenticity confirmation unit, a designated avatar by confirming authenticity of the designated avatar according to an assignment condition of the authentication information to the designated avatar, in accordance with an authenticity confirmation inquiry made by designating the avatar used in the network service, wherein:
the authentication information is an authenticity certificate assigned to the registered avatar, that is associated with information unique to the registration target avatar.
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