| CPC G09F 3/10 (2013.01) [B31D 1/02 (2013.01); G09F 3/02 (2013.01); B31D 2201/02 (2013.01); G09F 2003/0202 (2013.01); G09F 2003/0241 (2013.01); G09F 2003/0258 (2013.01)] | 12 Claims |

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1. A linerless label web (631, 741) comprising a direct thermal printable face (210, 630, 740) and a pressure sensitive adhesive (220), wherein
the linerless label web (631, 741) comprises multiple label widths,
the pressure sensitive adhesive (220) is arranged in one or more machine-direction continuous stripes leaving one or more non-adhesive area(s) between said machine-direction continuous stripes in a cross direction of the linerless label web,
a total coverage of the pressure sensitive adhesive (220) in the cross direction of each label width is less than 70%, or less than 50%, or less than 30%,
each label width comprises non-adhesive areas arranged as continuous stripes in machine direction of the web on both longitudinal edges of the label width, a minimum non-adhesive area being 10% of total label width in the cross direction of the linerless label web,
the multiple label widths of the linerless label web (631, 741) differ in positioning, width and/or number of the machine-direction continuous stripes of the pressure sensitive adhesive (220).
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