US 12,488,364 B2
Methods and apparatus to monitor media presentations
Madhusudhan Reddy Alla, Allen, TX (US); and Arun Ramaswamy, Tampa, FL (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Jun. 5, 2024, as Appl. No. 18/734,258.
Application 18/734,258 is a continuation of application No. 18/317,757, filed on May 15, 2023, granted, now 12,039,557.
Application 18/317,757 is a continuation of application No. 17/693,159, filed on Mar. 11, 2022, granted, now 11,687,958, issued on Jun. 27, 2023.
Application 17/693,159 is a continuation of application No. 16/691,191, filed on Nov. 21, 2019, granted, now 11,282,097, issued on Mar. 22, 2022.
Application 16/691,191 is a continuation of application No. 15/636,203, filed on Jun. 28, 2017, granted, now 10,489,805, issued on Nov. 26, 2019.
Application 15/636,203 is a continuation of application No. 13/963,737, filed on Aug. 9, 2013, granted, now 9,697,533, issued on Jul. 4, 2017.
Claims priority of provisional application 61/813,019, filed on Apr. 17, 2013.
Prior Publication US 2024/0320697 A1, Sep. 26, 2024
Int. Cl. G06Q 30/0204 (2023.01); G06F 8/61 (2018.01); G06F 16/245 (2019.01); G06F 16/28 (2019.01); G06Q 30/0241 (2023.01); G06Q 30/0242 (2023.01); H04N 21/25 (2011.01); H04N 21/258 (2011.01)
CPC G06Q 30/0204 (2013.01) [G06F 8/61 (2013.01); G06F 16/245 (2019.01); G06F 16/285 (2019.01); G06Q 30/0241 (2013.01); H04N 21/251 (2013.01); H04N 21/25883 (2013.01); G06Q 30/0246 (2013.01)] 20 Claims
OG exemplary drawing
 
1. An audience measurement computing system comprising:
a network interface;
a processor; and
memory having stored thereon machine-readable instructions that, when executed by the processor, cause performance of operations comprising:
providing, via the network interface, a software development kit that, when integrated into an application installable on a media device, configures the application to (i) determine one or more user identifiers associated with at least one of the media device or a user of the media device, (ii) collect a media identifier associated with media accessed by the media device, and (iii) transmit, to the audience measurement computing system, the media identifier and the one or more user identifiers;
obtaining, via the network interface, the media identifier and the one or more user identifiers;
based on the media identifier and the one or more user identifiers, determining demographic information associated with the one or more user identifiers; and
storing demographic impressions data associating the demographic information to a media impression corresponding to the media accessed by the media device.