| CPC H04N 21/812 (2013.01) [G06Q 30/02 (2013.01); H04N 7/17318 (2013.01); H04N 21/252 (2013.01); H04N 21/262 (2013.01); H04N 21/2668 (2013.01); H04N 21/6582 (2013.01); H04N 21/8126 (2013.01)] | 32 Claims |

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1. A method comprising:
determining, by a first computing device, information indicating a trending product based on user interaction with content provided by the first computing device, wherein the trending product is associated with an advertising campaign; and
sending, from the first computing device and to a second computing device, the information, wherein the sending causes:
selecting, by the second computing device and based on the information, one or more media segments from a plurality of media segments associated with the advertising campaign, and
output, based on the selected one or more media segments, of advertising content.
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