receiving a request for synthetic data generation, the request for synthetic data generation comprising one or more configuration data parameters;

determining a match level, wherein the match level describes a percent match between the one or more configuration data parameters and one or more base datasets;

selecting a processing model from amongst a plurality of processing models based upon the determined match level, wherein selection of the processing model based on the determined match level comprises selecting a machine learning generation model in an instance in which the match level exceeds a predefined threshold percentage and selecting a rules-based generation model in an instance in which the match level does not exceed the predefined threshold percentage;

generating one or more synthetic datasets comprising one or more synthetic data values via the selected processing model; and

providing, to a user via a user interface, the one or more generated synthetic datasets.