| CPC H04N 23/64 (2023.01) [H04N 23/62 (2023.01)] | 17 Claims |

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1. An apparatus comprising:
one or more processors; and
a memory storing instructions which, when executed by the one or more processors, cause the one or more processors to function as:
an obtaining unit configured to obtain a plurality of first captured images obtained by performing first shooting with a first parameter and motion information about subjects in the plurality of first captured images;
an estimation unit configured to, when second shooting is performed with a second parameter set independent of the first parameter, estimate motion blur of the subjects in a second captured image obtained in the second shooting, from the motion information and the second parameter;
a notification unit configured to perform a notification process corresponding to information about the motion blur;
a specifying unit configured to specify a subject, among the subjects, for which the notification process is performed; and
a determination unit configured to determine a region for which the notification process is performed, based on the specified subject, wherein
the notification unit is configured to perform the notification process for the determined region,
the specifying unit is a gaze region detection unit configured to detect a gaze region,
the notification unit is configured to change a visibility in the notification process in accordance with at least one of a range over which the detected gaze region moves, a gaze duration, or a distance from the gaze region.
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