| CPC H04N 21/44016 (2013.01) [H04N 21/2402 (2013.01); H04N 21/26216 (2013.01); H04N 21/2668 (2013.01); H04N 21/4331 (2013.01); H04N 21/458 (2013.01); H04N 21/6543 (2013.01); H04N 21/812 (2013.01)] | 17 Claims |

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1. A method comprising:
determining unused bandwidth, in a first transport stream comprising one or more content elements, that is available for insertion of targeted content;
determining, based on audience segmentation information, a targeted advertising content element to present, via the first transport stream, to a computing device that is outputting content received via a second transport stream;
inserting, in the unused bandwidth of the first transport stream, the targeted advertising content element; and
sending, via the second transport stream, one or more signals instructing the computing device to access the targeted advertising content element via the first transport stream in the unused bandwidth, wherein the one or more signals comprise metadata indicating a time and location within the first transport stream.
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