| CPC H04N 21/4316 (2013.01) [H04N 5/272 (2013.01); H04N 21/2743 (2013.01)] | 18 Claims |

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1. A method, comprising:
displaying first media content on an interface during a process of browsing media content by a user, the interface configured to play a media stream;
determining whether a content containing a predetermined theme has been posted by or played for the user within a predetermined period;
switching to display second media content from the first media content on the interface in response to determining that the content containing the predetermined theme has not been posted by or played for the user within the predetermined period, wherein the second media content comprises a predetermined media resource indicative of the predetermined theme, and the second media content further comprises a predetermined control associated with the predetermined theme; and
generating target content based on the predetermined media resource in response to receiving an operation performed on the predetermined control, wherein the target content is associated with the predetermined theme.
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