| CPC H04M 3/42059 (2013.01) [H04L 45/20 (2013.01); H04L 61/106 (2013.01); H04M 3/2254 (2013.01); H04M 3/42042 (2013.01); H04M 3/436 (2013.01)] | 17 Claims |

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1. A method comprising:
identifying by a content delivery device a call from a calling device to a mobile device;
identifying by the content delivery device a calling device number associated with the calling device and a mobile device number associated with the mobile device;
identifying by the content delivery device whether a relationship exists between the calling device number and the mobile device number;
assigning by the content delivery device a caller identification name (CNAM) to the call,
wherein when the relationship does not exist, the CNAM that is assigned is a default CNAM corresponding to the mobile device number, and when the relationship does exist, the CNAM that is assigned is a previous CNAM that was previously assigned to the mobile device number;
communicating by the content delivery device the CNAM to a carrier network for communication to the mobile device; and
responsive to the CNAM being communicated to the carrier network, receiving telemetry data by the content delivery device, including aggregated data associated with the CNAM, wherein responsive to the CNAM being communicated to the carrier network, receiving by the content delivery device a flag indicating that the telemetry data is for a purpose of demonstration or a live call.
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