| CPC G06Q 30/0239 (2013.01) [G06Q 50/01 (2013.01); H04L 51/52 (2022.05)] | 18 Claims |

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1. A method, comprising:
providing, on a device of a user, a first user interface including a first section for contributing to one of plural incentive-based content feeds, each incentive-based content feed being represented by a respective icon which is user-selectable to add media to the incentive-based content feed;
receiving, from the device, an indication of user selection of the respective icon representing a first incentive-based content feed of the plural incentive-based content feeds;
receiving, from the device and based on receiving the indication, a request for adding a media content item to the first incentive-based content feed, the first incentive-based content feed being provided by a messaging application and being associated with an incentive program providing for user payout based on meeting first content criteria;
determining, based on receiving the request, that the media content item meets the first content criteria;
determining, by accessing a machine learning classifier, that the media content item meets second content criteria for filtering out high-probability violating content, the machine learning classifier being configured to classify the media content item based on predefined content violation types and to automatically filter out the high-probability violating content;
adding, in response to determining that the media content item meets first content criteria and the second content criteria, the media content item to a set of media content items which meet the first content criteria and the second content criteria, and which are available via the first incentive-based content feed;
causing, on plural devices corresponding to respective users of the messaging application, display of a second user interface for interacting with the set of media content items;
selecting, based on user interaction with the media content item via the second user interface, the media content item from among the set of media content items for the user payout; and
providing, based on the selecting, the user payout to the user.
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