| CPC G06Q 20/10 (2013.01) [G06Q 20/382 (2013.01); G06Q 20/401 (2013.01); H04L 63/0272 (2013.01); H04L 63/04 (2013.01); H04L 63/08 (2013.01)] | 20 Claims |

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1. A system for securely conducting transactions based on user aliases, the system comprising:
one or more processors coupled to memory, wherein the one or more processors execute application code instructions to cause the system to:
store, within a first block in a distributed private blockchain ledger, data representing a first alias for a first user and first account identifier associated with a first user account, wherein the first alias does not comprise any personally identifiable data associated with the first user;
identify, based on a second alias of a second user, a second user account of the second user having a second account identifier stored within a second block in the distributed private blockchain ledger;
communicate instructions to a user device of the first user to display data representing the second alias of the second user;
initiate, based on an interaction request received from the user device of the first user, creation of a third block in the distributed private blockchain ledger based on an interaction between the first user account of the first user and the second user account of the second user; and
track the interaction within the third block in the distributed private blockchain ledger by storing a hash of the second block that maintains an order of the second block and the third block.
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