| CPC H04N 21/47202 (2013.01) [G06F 3/167 (2013.01); G10L 15/08 (2013.01); G10L 15/22 (2013.01); G10L 15/30 (2013.01); G10L 2015/088 (2013.01); G10L 2015/223 (2013.01)] | 20 Claims |

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1. A display device, comprising:
a voice signal receiver;
a communication circuit;
a display; and
at least one processor configured to:
transmit a user utterance received through the voice signal receiver to at least one server through the communication circuit,
receive a search result for a plurality of contents corresponding to the user utterance from the at least one server through the communication circuit,
control the display to output a user interface (UI) based on a priority of a type of the plurality of contents, the UI being configured to obtain a selection input for selecting a content from among the plurality of contents including at least one of a broadcast type content or a video on demand (VOD) type content,
obtain the selection input through the UI, and
control the display to output the selected content based on the obtained selection input.
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