CPC H04N 21/26241 (2013.01) [H04N 21/4532 (2013.01); H04N 21/4661 (2013.01); H04N 21/812 (2013.01); H04N 21/8545 (2013.01)] | 16 Claims |
1. A method comprising:
initiating, between a first computing device and a second computing device, a media content item group session;
receiving, at the first computing device and the second computing device, a first portion of a media content item;
identifying, for outputting one or more advertisements, a period of time;
identifying, for the first computing device, a first selection of two or more advertisements, wherein the first selection of advertisements has a first run-time based on the period of time and comprises a non-interactive advertisement and an interactive advertisement;
identifying, based on the period of time, an interaction time period associated with the interactive advertisement;
identifying, for the second computing device, a second selection of one or more advertisements, wherein the second selection of advertisements has a second run-time based on the period of time;
receiving, at the first computing device and from a server, the non-interactive advertisement of the first selection of advertisements;
generating, at the first computing device, the interactive advertisement of the first selection of advertisements;
receiving, at the second computing device, the second selection of advertisements;
outputting, at the first computing device, the non-interactive advertisement of the first selection of advertisements and the interactive advertisement for the interaction time period; and
outputting, at the second computing device, an advertisement of the second selection of advertisements.
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