US 12,148,008 B2
Dynamic promotional layout management and distribution rules
Michael Jacobs, Hod-HaSharon (IL)
Assigned to Sanderling Management Limited, Road Town (VG)
Filed by Sanderling Management Limited, Road Town (VG)
Filed on Aug. 3, 2021, as Appl. No. 17/392,323.
Application 17/392,323 is a continuation of application No. 16/166,243, filed on Oct. 22, 2018, granted, now 11,127,051.
Application 16/166,243 is a continuation of application No. 15/459,010, filed on Mar. 15, 2017, granted, now 10,108,986, issued on Oct. 23, 2018.
Application 15/459,010 is a continuation of application No. 15/165,043, filed on May 26, 2016, granted, now 9,639,866, issued on May 2, 2017.
Application 15/165,043 is a continuation of application No. 14/817,379, filed on Aug. 4, 2015, granted, now 9,355,412, issued on May 31, 2016.
Application 14/817,379 is a continuation of application No. 14/327,670, filed on Jul. 10, 2014, granted, now 9,123,074, issued on Sep. 1, 2015.
Application 14/327,670 is a continuation of application No. PCT/IL2014/050032, filed on Jan. 13, 2014.
Claims priority of provisional application 61/757,277, filed on Jan. 28, 2013.
Prior Publication US 2021/0366000 A1, Nov. 25, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06F 3/04817 (2022.01); G06F 3/0482 (2013.01); G06F 3/04845 (2022.01); G06Q 30/02 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0601 (2023.01); G06Q 50/00 (2012.01); H04L 51/52 (2022.01); H04W 4/029 (2018.01)
CPC G06Q 30/0276 (2013.01) [G06F 3/04817 (2013.01); G06F 3/0482 (2013.01); G06F 3/04845 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0613 (2013.01); G06Q 30/0643 (2013.01); G06Q 50/01 (2013.01); H04L 51/52 (2022.05); H04W 4/029 (2018.02)] 32 Claims
OG exemplary drawing
 
1. A computerized method of brand promotion utilizing data metrics collected from a first sensor and a second sensor on a client terminal used by an end user, the computerized method comprising:
creating by an administrator using a computer system a campaign associated with a branding function to be applied to digital content captured, selected or generated by the end user, wherein the branding function is associated with at least one of a brand and an event, wherein the computer system includes the client terminal or both the client terminal and a server, and wherein the computer system includes:
a hardware processor;
a database, wherein the database stores the branding function; and
a user interface that allows the administrator to manage resources;
employing by the computer system the first sensor and the second sensor of the client terminal to detect or measure a condition of the end user;
collecting by the computer system one type of data metric from the first sensor and a second type of data metric from the second sensor, wherein the first and second sensors are employed in detecting or measuring the condition of the end user;
utilizing in combination by the computer system the more than one type of data metrics collected from the first and second sensors to determine the condition of the end user;
utilizing by the computer system the collected data metrics to select the branding function or to select and modify the branding function, and wherein the data metrics utilized are independent from data in the digital content, and wherein the digital content is captured or selected by the end user; and
applying by the computer system the branding function to at least one region of the digital content to create an output digital content that includes branded content, wherein the output digital content is a combination of the digital content and the branding function.