| CPC G06Q 30/0268 (2013.01) [G06Q 20/065 (2013.01); G06Q 20/18 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0267 (2013.01); G06Q 30/0272 (2013.01); G06Q 30/0274 (2013.01); G06Q 50/06 (2013.01); G07F 9/023 (2013.01); G07F 15/005 (2013.01); G07F 17/16 (2013.01); G06Q 50/01 (2013.01)] | 22 Claims |

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1. A method for charging a battery of a mobile energy storage and power consumption device installed on an electric vehicle (EV) at a selected EV charging apparatus among a plurality of EV charging apparatuses, the method comprising:
controlling, by a processing device of a server remote from the EV charging apparatuses,
determining, from advertisement information, a target advertisement in accordance with (i) identification information identifying the EV, wherein the identification information identifying the EV is determined based on one or more images of the EV acquired by an image sensor and a processor of the selected EV charging apparatus, (ii) profile information for the EV or at least one user of the EV, and (iii) advertisement characteristic information included in the advertisement information and corresponding to the target advertisement;
when information indicating charging of the battery of the mobile energy storage and power consumption device of the EV is to be performed at the selected EV charging apparatus is determined, transmitting, over the communication network, target advertisement information indicating the target advertisement and with identification information including at least one of an identifier of the selected EV charging apparatus or an identifier of a wireless communication device of the at least one user, to cause display of the target advertisement at a display of the selected EV charging apparatus;
receiving, over the communication network, from at least one of the selected EV charging apparatus or the wireless communication device of the at least one user, advertisement delivery information indicating when the mobile energy storage and power consumption device is at or connected by an electric power cable with the selected EV charging apparatus, identity of the EV and the at least one user, and information describing rendering of the target advertisement on the display of the selected EV charging apparatus;
encoding the advertisement delivery information as an encoded first block in a chain including a second encoded block of information describing charging of the EV of the at least one user at the selected EV charging apparatus, in which the encoded first block is encoded based on the second encoded block, and information encoded in each block of the chain includes an identifier of the EV or the at least one user of the EV associated with the information encoded; and
encoding, for each block of the chain, a digital coin value which is a sum of a digital coin value indicated in an adjacent prior block in the chain and a value corresponding to the information encoded in the block, wherein:
the value corresponding to the information encoded in the block is a positive value when the information encoded corresponds to: energy being supplied from the EV to the selected EV charging apparatus, the at least one user watching the target advertisement as indicated by the advertisement delivery information, the at least one user relocating the EV to another EV charging apparatus based on a utility demand command, the at least one user responding to a utility demand response command to stop or re-schedule EV charging, the charging from the selected EV charging apparatus being based on energy produced by a renewable energy source, the at least one user traveling with the EV to a predetermined location for EV charging, the at least one user not performing EV charging at a predetermined EV charging apparatus at a predetermined time, or a predetermined action of the at least one user or relating to the EV which is deemed to create a positive value outcome; and
a negative value when the information encoded corresponds to: charging of the EV from the selected EV charging apparatus and other actions that can be deemed as the negative value creation or a predetermined action of the at least one user or relating to the EV which is deemed to create a negative value outcome.
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