US 12,148,001 B2
Methods and apparatus to estimate census level impressions and unique audience sizes across demographics
Michael R. Sheppard, Holland, MI (US); Edward Murphy, North Stonington, CT (US); Beate Sissenich, New York, NY (US); Edmond Wong, New York, NY (US); Jing Liu, Jersey City, NJ (US); and Ludo Daemen, Duffel (BE)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Apr. 18, 2022, as Appl. No. 17/723,330.
Application 17/723,330 is a continuation of application No. 16/697,876, filed on Nov. 27, 2019, granted, now 11,308,514.
Claims priority of provisional application 62/891,826, filed on Aug. 26, 2019.
Prior Publication US 2022/0253895 A1, Aug. 11, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0242 (2023.01)
CPC G06Q 30/0242 (2013.01) 21 Claims
OG exemplary drawing
 
1. A computing system to determine census-based audience metrics of media across multiple demographics, the computing system comprising:
memory; and
one or more processors coupled to the memory and configured to:
determine a plurality of cross-demographic total census parameter values based on ratios of third-party impression counts and third-party audience sizes;
select a first cross-demographic total census parameter value as an upper bound constraint from the plurality of cross-demographic total census parameter values based on comparisons between ones of the plurality of cross-demographic total census parameter values;
select a second cross-demographic total census parameter value from the plurality of cross-demographic total census parameter values based on the second cross-demographic total census parameter value being less than the upper bound constraint;
determine a first census-level audience size based on the second cross-demographic total census parameter value;
determine a first census-level impression count based on the second cross-demographic total census parameter value;
store the first census-level audience size and the first census-level impression count in the memory; and
send the first census-level audience size and the first census-level impression count to a network-connected device.