| CPC G06Q 30/016 (2013.01) [G06N 20/00 (2019.01); G06Q 30/0281 (2013.01); H04L 67/306 (2013.01); H04M 3/5183 (2013.01)] | 20 Claims |

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1. A computer-implemented method comprising:
identifying a trained machine learning model associated with a user interacting with a business application;
using the trained machine learning model to determine a probability that the user will engage in a specific activity while interacting with the business application;
retrieving a business value factor for the specific activity;
calculating a user intent score for a user intent regarding a user interaction with the business application, the user intent score including a combination of the probability that the user will engage in the specific activity while interacting with the business application and the business value factor; and
reprogramming the business application, based on the user intent score, to provide an update to information for the business application to present to the user.
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