| CPC G06F 21/6254 (2013.01) [G06F 3/0481 (2013.01); G06F 3/04842 (2013.01); H04L 63/0421 (2013.01); G06F 2221/2115 (2013.01)] | 17 Claims |

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1. A system comprising:
one or more processors coupled to machine readable storage media having instructions stored therein that, when executed by the one or more processors, cause the one or more processors to perform operations, the operations comprising:
receiving user data of a user, wherein the user data includes authentic user demographic data;
storing the user data in an authentic user profile;
receiving a request for a user profile of the user from a third party;
generating a synthetic user profile including synthetic user data based on the authentic user profile, wherein generating the synthetic user profile comprises generating synthetic demographic data that is within a predetermined threshold of the authentic user demographic data, wherein the synthetic demographic data includes an age, and the predetermined threshold for the age is 10%;
storing the synthetic user profile in a user profile database, wherein the stored synthetic user profile is associated with the authentic user profile and the third party; and
providing the synthetic demographic data to a third party device associated with the third party.
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