| CPC B60W 30/095 (2013.01) [B60W 40/08 (2013.01); B60W 50/14 (2013.01); B60W 2050/146 (2013.01); B60W 2540/225 (2020.02); B60W 2556/10 (2020.02)] | 13 Claims |

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1. A driving support apparatus in a vehicle, comprising:
an information acquisition unit configured to acquire peripheral information of the vehicle;
a risk prediction unit configured to predict a risk on a periphery of the vehicle using the peripheral information;
a specifying unit configured to specify a sight line of a driver of the vehicle; and
a control unit configured to switch, based on a comparison result of a threshold and a degree of deviation between a position where the predicted risk exists and the specified sight line, a notification of the predicted risk to the driver of the vehicle between a direct guidance in which content of the predicted risk is expressed in direct words and an indirect guidance in which content of the predicted risk is expressed in indirect words,
the direct words show information regarding a position where the predicted risk exists, the position being a position of a traffic participant, and
the indirect words show information regarding an attribute associated with the predicted risk, the attribute including at least one of an appearance, age, clothes, behavior, shape, color, size of a traffic participant.
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