| CPC H04L 67/1095 (2013.01) [G06V 10/764 (2022.01); G06V 30/19173 (2022.01)] | 20 Claims |

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1. A system, comprising:
one or more processors coupled to non-transitory memory, the one or more processors configured to:
receive image data from a capture device, first image data comprising a plurality of pixels;
determine that the plurality of pixels depict a visual representation of a first data record satisfying a predetermined criterion, the first data record corresponding to a set of data record parameters;
generate a set of data from the first data record using at least a subset of the plurality of pixels of the image data corresponding to the visual representation, wherein the set of data is indicative of the set of data record parameters;
transmit the set of data to at least one server, causing the at least one server to identify a second data record according to the set of data record parameters;
present, via a graphical user interface, a content item representative of the second data record received from the at least one server; and
transmit, to the at least one server, a request to execute the second data record in response to an interaction with the content item.
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