| CPC G06F 9/541 (2013.01) [G06F 9/451 (2018.02); G06T 11/00 (2013.01); G06F 2209/547 (2013.01)] | 20 Claims |

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1. A software development kit (SDK), comprising:
an application programming interface (API) to receive API calls from a third party application running on a portable device, the portable device including a camera;
SDK logic to receive and process commands and parameters received from the API based on the API calls received from the third party application, the API calls including an augmented reality content identifier; and
an annotation system to perform image processing operations for the third party application on a feed from the camera based on image processing instructions and parameters received by the annotation system from the SDK logic,
wherein augmented reality content generator data to operate on the feed from the camera is received by the SDK logic from a server hosted by a provider of the SDK using an organization identifier that identifies a developer or provider of the third party application, and using the augmented reality content identifier.
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