| CPC H04N 21/488 (2013.01) [G06Q 30/00 (2013.01); G06Q 30/0201 (2013.01); G06Q 30/0241 (2013.01); H04N 21/44213 (2013.01); H04N 21/44218 (2013.01); H04N 21/8126 (2013.01)] | 20 Claims |

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1. A method, comprising:
determining engagement information for frames within a video content item based on interactions of a plurality of viewers who have been presented with the video content item on a corresponding plurality of user devices, wherein the engagement information identifies a first subset of frames in which at least a portion of the plurality of viewers are engaging with the video content item;
generating an overlay for presentation with the video content item in which the overlay is positioned over at least one of the frames included in the first subset of frames, wherein the overlay includes a link to content that, when selected, causes the content to be presented; and
causing the overlay to be displayed over the video content item, wherein the overlay is positioned over the at least one of the frames included in the first subset of frames for a time duration.
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