US 12,143,678 B2
Adaptive placement of audiovisual content on user devices
Vinay Tiwari, Bengaluru (IN); Amith Kumar Ullur Raghavendra, Bangalore (IN); Vignesh Narayanaswamy, Coimatore (IN); Christine Michelle Chu, San Francisco, CA (US); Faizel Rehiman Kalleri, Fremont, CA (US); Madhukar Pulluru, Foster City, CA (US); and Yongjoon Oh, Morgan Hill, CA (US)
Assigned to DISH NETWORK TECHNOLOGIES INDIA PRIVATE LIMITED, Bangalore (IN); and SLING MEDIA L.L.C., Foster City, CA (US)
Filed by DISH Network Technologies India Private Limited, Karnataka (IN); and Sling Media L.L.C., Foster City, CA (US)
Filed on Oct. 12, 2023, as Appl. No. 18/485,817.
Application 18/485,817 is a continuation of application No. 17/841,279, filed on Jun. 15, 2022, granted, now 11,825,169.
Prior Publication US 2024/0040202 A1, Feb. 1, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G09G 5/00 (2006.01); G06F 16/957 (2019.01); G06N 20/00 (2019.01); H04N 21/25 (2011.01); H04N 21/4782 (2011.01); H04N 21/482 (2011.01)
CPC H04N 21/4782 (2013.01) [G06F 16/9577 (2019.01); G06N 20/00 (2019.01); H04N 21/251 (2013.01); H04N 21/482 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method, comprising:
receiving a request to display secondary content along with primary content on a user device;
determining a placement context for the secondary content to be displayed on the user device;
generating a feature vector based on the placement context;
selecting one or more machine learning models based on the placement context;
employing the one or more selected machine learning models to determine a success probability associated with display of the secondary content in accordance with the placement context based on the feature vector;
in response to determining that the success probability exceeds a threshold, selecting the secondary content for the request based on the placement context; and
providing the selected secondary content to the user device.