US 12,141,846 B2
Online shopping support device and method for operating online shopping support device
Tae Sung Chung, Seoul (KR)
Filed by Tae Sung Chung, Seoul (KR)
Filed on Apr. 5, 2022, as Appl. No. 17/713,383.
Application 17/713,383 is a continuation of application No. PCT/KR2020/013134, filed on Sep. 25, 2020.
Claims priority of application No. 10-2019-0123754 (KR), filed on Oct. 7, 2019.
Prior Publication US 2022/0230212 A1, Jul. 21, 2022
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0283 (2023.01); G06Q 30/0601 (2023.01)
CPC G06Q 30/0283 (2013.01) [G06Q 30/0635 (2013.01)] 14 Claims
OG exemplary drawing
 
1. An apparatus for supporting online shopping, the apparatus comprising:
a generation unit configured to, in response to a request for an online price tag of a specific product from an exhibitor, generate an embedding code for embedding the online price tag of the specific product and allow the online price tag of the specific product to be embedded into a webpage of the exhibitor based on the embedding code, wherein the online price tag includes a selling price of the specific product exposed thereto, identification information (ID) of the specific product, and ID of the exhibitor;
an update unit configured to update the selling price exposed to the online price tag according to a result of a reverse auction between sellers for a selling price of the specific product; and
a processing unit configured to, in response to identifying a purchase intent of a purchaser accessing the webpage of the exhibitor from selecting of the online price tag embedded in the webpage of the exhibitor, process a procedure of purchasing the specific product based on the updated selling price.