| CPC G06Q 30/0265 (2013.01) | 20 Claims |

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15. A method of providing media in a taxi vehicle that comprises a front seat terminal and a rear seat terminal, the front seat terminal and the rear seat terminal comprising a communication device, a storage device storing a call/allocation app, and a control device executing the call/allocation app, the method comprising:
exchanging information between the front seat terminal and the rear seat terminal;
when the taxi vehicle is allocated to a passenger by a server, receiving, by the rear seat terminal, a first media content related to a use of a call/allocation service from the front seat terminal and displaying the first media content on a screen of the rear seat terminal, the first media content comprising information on a promotion comprising a discount event related to the use of the call/allocation service, a coupon payment event, or a point payment event; and
when the taxi vehicle is allocated to the passenger without being notified by the server,
receiving, by the rear seat terminal, second media content related to a membership subscription for the call/allocation service from the front seat terminal and displaying the second media content on the screen of the rear seat terminal, the second media content comprising information on a member registration guide for the call/allocation service or a promotion related to the membership subscription of the call/allocation service;
guiding the passenger to sign up for membership or providing the promotion related to the membership subscription via the rear seat terminal;
offering, at the rear seat terminal, the passenger a choice to use a coupon/point offered in the promotion either during the call/allocation service or during a future call/allocation service;
receiving, from the rear seat terminal, a passenger selection indicating whether the coupon/point offered in the promotion is to be used during the call/allocation service or during the future call/allocation service;
in response to the passenger selection to use the coupon/point offered in the promotion during the future call/allocation service, requesting, by the rear seat terminal, future use of the coupon/point to the server; and
in response to the passenger selection to use the coupon/point offered in the promotion during the call/allocation service:
requesting, by the rear seat terminal, immediate use of the coupon/point to the server,
transmitting, by the server, the coupon/point to be immediately used to the front seat terminal in response to the passenger selection, and
calculating, by the front seat terminal, a payment fee of the passenger by reflecting the coupon/point requested for immediate use.
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