US 12,141,826 B2
Systems and methods for alternative adverts
Wade Bradley, Los Angeles, CA (US); and Shrikesh Karunakaran Pillai, Thousand Oaks, CA (US)
Assigned to Rivit TV, Inc., Los Angeles, CA (US)
Filed by Rivit TV, Inc., Los Angeles, CA (US)
Filed on Sep. 19, 2022, as Appl. No. 17/948,120.
Application 17/948,120 is a continuation in part of application No. 17/449,741, filed on Oct. 1, 2021.
Claims priority of provisional application 63/342,310, filed on May 16, 2022.
Claims priority of provisional application 63/214,191, filed on Jun. 23, 2021.
Prior Publication US 2023/0015546 A1, Jan. 19, 2023
Int. Cl. H04N 21/239 (2011.01); G06Q 30/0203 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0251 (2023.01); H04N 21/25 (2011.01); H04N 21/258 (2011.01); H04N 21/2668 (2011.01); H04N 21/437 (2011.01); H04N 21/44 (2011.01); H04N 21/442 (2011.01); H04N 21/81 (2011.01)
CPC G06Q 30/0203 (2013.01) [G06Q 30/0257 (2013.01); G06Q 30/0277 (2013.01); H04N 21/437 (2013.01); H04N 21/812 (2013.01)] 53 Claims
OG exemplary drawing
 
1. A computer-implemented method of providing digital content, comprising:
receiving from a user a request to view and interact with the digital content;
in response to the request, determining whether the user has advert-free rights to view and interact with the digital content;
in response to determining that the user does not have the advert-free rights to view and interact with the digital content, providing the user with an alternative advert (AA) query that includes a plurality of AA query items, the plurality of AA query items including at least one preselected AA query item, wherein the at least one preselected AA query item is enabled or not enabled to be unselected by the user;
determining whether an AA query response to the AA query was received from the user within a predefined time period, wherein the AA query response includes user selections of the plurality of AA query items; and
in response to determining that the AA query response to the AA query was received from the user within the predefined time period, providing the requested digital content to a user device of the user without adverts.