US 12,141,824 B2
Methods, apparatus, and articles of manufacture to determine unique audience size via clustered data
Dipti Umesh Shah, Pleasanton, CA (US); Michael R. Sheppard, Holland, MI (US); Jing Liu, New York, NY (US); Olabode O. Oyeneye, Kew Gardens, NY (US); Edward Murphy, Uncasville, CT (US); Jonathan Sullivan, Hurricane, UT (US); and Matthew Zipoy, Janesville, WI (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Jul. 28, 2022, as Appl. No. 17/876,068.
Claims priority of provisional application 63/229,007, filed on Aug. 3, 2021.
Prior Publication US 2023/0052274 A1, Feb. 16, 2023
Int. Cl. G06Q 30/0201 (2023.01); H04N 21/25 (2011.01); H04N 21/258 (2011.01)
CPC G06Q 30/0201 (2013.01) [H04N 21/252 (2013.01); H04N 21/25883 (2013.01)] 21 Claims
OG exemplary drawing
 
1. An audience measurement computing system comprising:
a processor;
memory storing computer-readable instructions that, when executed by the processor, cause the audience measurement computing system to perform operations comprising:
obtaining impression identifiers corresponding to impressions of media;
based on two or more of a genre of the media, a time of day during which the media was requested, or a type of a device with which the media was requested, clustering the impression identifiers to generate a plurality of clusters;
forming a first matrix identifying matching and non-matching instances of first values of respective demographics of an audience of the media as reported by a database proprietor and second values of the respective demographics as reported by an audience measurement entity;
normalizing the first matrix to generate an account sharing adjustment matrix, the account sharing adjustment matrix corresponding to a cluster of the generated plurality of clusters; and
applying the account sharing adjustment matrix to a vector of one or more counts of the impressions of the media to correct for one or more members of the audience that share a user account registered with the database proprietor, the one or more counts of the impressions corresponding to the respective demographics.