US 12,141,821 B2
Dynamic media allocation
Jeffrey Lee Littlejohn, Cincinnati, OH (US); Daniel N. MacTiernan, Ocean City, NJ (US); Amit Aggarwal, New York, NY (US); Patricia D. Roberts, San Diego, CA (US); Kathleen Brougham, Dana Point, CA (US); and Jeffrey Joseph Augustyn, Aliso Viejo, CA (US)
Assigned to iHeart Media Management Services, Inc., San Antonio, TX (US)
Filed by iHeartMedia Management Services, Inc., San Antonio, TX (US)
Filed on Apr. 19, 2023, as Appl. No. 18/136,544.
Application 18/136,544 is a continuation of application No. 17/559,186, filed on Dec. 22, 2021, granted, now 11,669,847.
Application 17/559,186 is a continuation of application No. 15/606,955, filed on May 26, 2017, granted, now 11,216,828, issued on Jan. 4, 2022.
Application 15/606,955 is a continuation in part of application No. 14/928,145, filed on Oct. 30, 2015, abandoned.
Application 15/606,955 is a continuation in part of application No. 14/076,420, filed on Nov. 11, 2013, granted, now 10,346,884, issued on Jul. 9, 2019.
Claims priority of provisional application 62/144,825, filed on Apr. 8, 2015.
Prior Publication US 2023/0252493 A1, Aug. 10, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/2665 (2011.01); G06Q 30/02 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0272 (2023.01); H04N 21/262 (2011.01); H04N 21/44 (2011.01); H04N 21/458 (2011.01); H04N 21/81 (2011.01)
CPC G06Q 30/02 (2013.01) [G06Q 30/0255 (2013.01); G06Q 30/0272 (2013.01); H04N 21/26258 (2013.01); H04N 21/2665 (2013.01); H04N 21/44 (2013.01); H04N 21/458 (2013.01); H04N 21/812 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method, for use in a dynamic media allocation system including at least one processor and associated memory, the method comprising:
importing, by a traffic-and-billing system, a chronological schedule from a media automation system, wherein the chronological schedule includes:
a plurality of media content spots; and
a plurality of advertising spots allocated in accordance with an advertisement content allocation prediction, wherein the advertisement content allocation prediction includes a general advertisement content allocation amount specifying a first portion of the plurality of advertising spots to be allocated to general advertisement content and a local advertisement content allocation amount specifying a second portion of the plurality of advertising spots to be allocated to local advertisement content, wherein:
storing, at the traffic-and-billing system, information associated with general advertisement content to be inserted into the first portion of the plurality of advertising spots;
creating, at the traffic-and-billing system, a general advertisement content listing based on the general advertisement content allocation amount, wherein the general advertisement content listing indicates general advertisement content items to be inserted into the first portion of the plurality of advertising spots;
receiving, at a general advertisement system, an update request transmitted by the traffic-and-billing system, wherein the update request indicates that at least one item of the general advertisement content is to be removed from the general advertisement content listing; and
playing out, by the general advertisement system and in response to receiving a playout request from the media automation system, the general advertisement content items included in the general advertisement content listing.