| CPC G06F 3/0482 (2013.01) [G06F 3/0484 (2013.01); G06F 3/04847 (2013.01); G06F 16/00 (2019.01); G06F 16/44 (2019.01); H04L 65/60 (2013.01); H04L 65/613 (2022.05); H04N 21/4825 (2013.01)] | 21 Claims |

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1. A system, comprising:
a memory storing computer executable instructions; and
a processor that, when executing the computer executable instructions stored in the memory, is configured to:
cause a media content item to be played back;
determine, based on relatedness criteria, a plurality of media content items related to the media content item and a channel of media content items associated with the media content item being played back; and
cause a pivot menu to be presented that includes a plurality of levels comprising a related content level that includes at least a portion of the plurality of media content items, a player control level that includes a plurality of player controls that control playback of the media content item, and a channel level that includes the channel of media content items associated with the media content item being played back, wherein one level from the plurality of levels included in the pivot menu is active based on commands received from a user input device.
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