| CPC B41J 3/4075 (2013.01) [B41J 15/044 (2013.01); B41J 29/02 (2013.01); B41J 29/18 (2013.01); B41J 29/393 (2013.01); B41J 29/52 (2013.01)] | 13 Claims |

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1. A printer, comprising:
a housing defining a media enclosure configured to receive a media cartridge, the media enclosure having a lower wall to support the media cartridge, opposing side walls, a rear wall and a forward wall defining a media outlet;
a lid rotatably coupled to the housing and movable between a closed position to enclose the media enclosure, and an open position;
an electronic interface at the lower wall, configured to engage with an identification chip of the media cartridge;
a contact region protruding from an inner surface of the lid, the contact region configured to exert a downward pressure on a ledge of the media cartridge when the lid is in the closed position;
wherein the electronic interface is aligned with the ledge to transfer the downward pressure from the contact region to the electronic interface via the identification chip when the lid is in the closed position.
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