US 12,470,780 B1
Supplemental content placement optimizer
Carol Chen, Park City, UT (US); Aneesh Muthiyan, Harrison, NJ (US); Francis Rizzo, Long Beach, NY (US); Jonathan Jagielski, Bedford, NY (US); Ryan McConville, Westport, CT (US); Robert Davis, Dingsman Ferry, PA (US); and David Otto Gonzalez, New York, NY (US)
Assigned to NBCUniversal Media, LLC, New York, NY (US)
Filed by NBCUniversal Media, LLC, New York, NY (US)
Filed on Jun. 18, 2024, as Appl. No. 18/746,771.
Int. Cl. H04N 21/81 (2011.01)
CPC H04N 21/812 (2013.01) 20 Claims
OG exemplary drawing
 
1. A tangible, non-transitory, computer-readable medium, comprising computer-readable instructions that, when executed by one or more processors of one or more computers, cause the one or more computers to:
identify supplemental content to be provided with primary content;
identify a number of cross-platform impressions for the supplemental content, the number of cross-platform impressions comprising a number of presented views of the supplemental content to provide across both a linear content platform and a digital content streaming platform;
identify a first impression estimate for provision of the supplemental content via the linear content platform and a second impression estimate for provision of the supplemental content via the digital content streaming platform; and
implement capacity balancing configured to reduce excess capacity in the linear content platform, the digital content streaming platform, or both based upon the first impression estimate and the second impression estimate, and the number of cross-platform impressions.