US 12,470,779 B2
Targeting television advertisements based on automatic optimization of demographic information
Gerrit Niemeijer, Maplewood, NJ (US); and Seth Haberman, New York, NY (US)
Assigned to FreeWheel Media, Inc, Philadelphia, PA (US)
Filed by FreeWheel Media, Inc., Philadelphia, PA (US)
Filed on Jul. 25, 2023, as Appl. No. 18/358,818.
Application 18/358,818 is a continuation of application No. 17/249,513, filed on Mar. 3, 2021.
Application 17/249,513 is a continuation of application No. 12/793,187, filed on Jun. 3, 2010, granted, now 10,972,805, issued on Apr. 6, 2021.
Claims priority of provisional application 61/183,928, filed on Jun. 3, 2009.
Prior Publication US 2023/0370694 A1, Nov. 16, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/81 (2011.01); G06Q 30/02 (2023.01); G06Q 30/0251 (2023.01); H04N 21/2668 (2011.01)
CPC H04N 21/812 (2013.01) [G06Q 30/02 (2013.01); G06Q 30/0251 (2013.01); H04N 21/2668 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
receiving demographic data associated with a plurality of devices associated with a plurality of regions;
determining, based on the demographic data, information indicating at least:
a first cost for a targeted reach based on optimizing output of content to the plurality of devices, and
a second cost for the targeted reach based on optimizing the output of the content within the plurality of regions; and
determining, based on the information and one or more parameters associated with the content, an optimized rotation of the content that satisfies at least in part one or more goals indicated by the one or more parameters.