| CPC H04N 21/4532 (2013.01) [H04N 21/4312 (2013.01); H04N 21/44204 (2013.01); H04N 21/472 (2013.01)] | 20 Claims |

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1. A method comprising:
receiving a user interface request to create for an account of a media service an exclusive profile associated exclusively with a first user, based on a joint profile that was previously used to request a plurality of content items from the media service by inputs received from at least the first user,
wherein the joint profile comprises consumption data for the plurality of content items;
identifying a plurality of clusters based on the plurality of content items of the joint profile, wherein each cluster comprises content items with similar metadata;
generating for display a user interface comprising, for each respective cluster of the plurality of clusters:
an identifier of the respective cluster;
a plurality of identifiers of representative content items of the respective cluster;
receiving a selection of a subset of the plurality of clusters via the user interface;
generating the exclusive profile, wherein the exclusive profile comprises consumption data for content items of the selected subset of the plurality of clusters; and
generating for display a set of recommendations based on the exclusive profile.
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