| CPC H04N 21/2393 (2013.01) [G06Q 30/0277 (2013.01); H04L 65/765 (2022.05); H04N 21/26258 (2013.01); H04N 21/6175 (2013.01); H04N 21/658 (2013.01); H04N 21/812 (2013.01); H04N 21/8455 (2013.01); H04N 21/8456 (2013.01); H04N 21/8586 (2013.01)] | 20 Claims |

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1. A method comprising:
receiving, from a device, a request for a content stream, wherein the content stream comprises one or more segments of a content item and one or more advertisements, and wherein the request causes the content stream to initiate output of the content stream at a segment of an advertisement of the one or more advertisements; and
causing, before output of the segment of the advertisement, based on a determination that the request is an initial request and based on a determination that the segment of the advertisement occurs after an initial segment of the advertisement, the device to initiate the content stream at the initial segment of the advertisement, wherein the content stream resumes output of the segment of the advertisement after output of the initial segment of the advertisement, and wherein the content stream resumes output of the one or more segments of the content item after output of the segment of the advertisement.
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