| CPC G07C 5/085 (2013.01) [B60W 40/08 (2013.01); G07C 5/0816 (2013.01); B60W 2540/043 (2020.02)] | 18 Claims |

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1. A method for an in-vehicle computing system of a vehicle, comprising:
deleting at least one user profile and corresponding pairing data upon receiving a deletion request;
wherein the in-vehicle computing system is configured to operate in a rental mode or a non-rental mode, the rental mode comprising a first sub-mode and a second sub-mode, wherein when the in-vehicle computing system is operating in the first sub-mode, the deletion request is received in response to the vehicle being located within a pre-determined location determined prior to vehicle operation by a user of the vehicle for a pre-determined amount of time, and when the in-vehicle computing system is operating in the second sub-mode, the deletion request is received in response to the vehicle being located within the pre-determined location and a vehicle ignition being switched off.
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