| CPC G06Q 30/08 (2013.01) [G06Q 30/0601 (2013.01)] | 38 Claims |

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1. A method, comprising:
receiving, using a network interface, fixed asset definition data for an asset, the asset to be auctioned in an online asset development auction;
before hosting the online asset development auction, storing, in a first memory, the fixed asset definition data such that the fixed asset definition data is un-editable;
hosting, using one or more servers, the online asset development auction, wherein the hosting comprises:
transmitting, to one or more bidder devices, at least some of the fixed asset definition data for the asset for display during the online asset development auction:
receiving, by at least one of the one or more servers, one or more of audio data and video data, wherein at least one of the audio data and video data captures the development of the asset from an unfinished state to a finished state;
receiving, by at least one of the one or more servers, during development of the asset, live, real-time bidding comprising one or more bids simultaneously on the asset as defined in the fixed asset definition data, wherein the received one or more bids comprise one or more winning bids; and
determining, using one or more processors, one or more winning bidders for asset based on the one or more winning bids;
after hosting the online asset development auction, storing, on at least one of the one or more servers, at least one of the audio data and video data:
generating, using at least one of the one or more processors, finished asset data for the asset;
creating, using at least one of the one or more processors, one or more electronic contracts for the asset based upon the fixed asset definition data and at least some of the finished asset data; and
storing, in a second memory, the one or more electronic contracts, wherein the one or more electronic contracts transfer ownership of the asset to the one or more winning bidders.
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