US 12,137,298 B2
Selection of electronic content and services
Derek T. Harrar, Devon, PA (US); and Jack M. Birnbaum, Southampton, PA (US)
Assigned to Comcast Cable Communications, LLC, Philadelphia, PA (US)
Filed by Comcast Cable Communications, LLC, Philadelphia, PA (US)
Filed on Mar. 29, 2023, as Appl. No. 18/128,056.
Application 18/128,056 is a continuation of application No. 17/669,078, filed on Feb. 10, 2022, granted, now 11,641,442.
Application 17/669,078 is a continuation of application No. 16/987,034, filed on Aug. 6, 2020, granted, now 11,284,036, issued on Mar. 22, 2022.
Application 16/987,034 is a continuation of application No. 11/755,116, filed on May 30, 2007, granted, now 10,778,930, issued on Sep. 15, 2020.
Prior Publication US 2023/0353703 A1, Nov. 2, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 5/46 (2006.01); H04N 5/445 (2011.01); H04N 21/422 (2011.01); H04N 21/431 (2011.01); H04N 21/438 (2011.01); H04N 21/454 (2011.01); H04N 21/47 (2011.01); H04N 21/482 (2011.01); H04N 21/488 (2011.01)
CPC H04N 5/46 (2013.01) [H04N 21/4383 (2013.01); H04N 21/4542 (2013.01); H04N 21/482 (2013.01); H04N 21/4882 (2013.01); H04N 5/445 (2013.01); H04N 21/42204 (2013.01); H04N 21/4316 (2013.01); H04N 21/47 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
receiving, by a computing device, a request for content in a second definition format that is higher than a first definition format of the content;
changing, based on the receiving the request for the content in the second definition format and subsequently accessing the content in the second definition format, a demographic associated with a user from a first demographic to a second demographic;
determining, based on the second demographic, an advertisement associated with the content in the second definition format, wherein the advertisement is different from another advertisement associated with the content in the first definition format; and
outputting, to a display device, the content in the second definition format and the advertisement associated with the content in the second definition format.