US 12,137,271 B1
Enhanced cross-media channel deterministic and modeled presentation frequency limits
Robert James Victor, Brookville, PA (US); Amit Gupta, Bothell, WA (US); and Kirtan Modi, Seattle, WA (US)
Assigned to Amazon Technologies, Inc., Seattle, WA (US)
Filed by Amazon Technologies, Inc., Seattle, WA (US)
Filed on Jul. 20, 2023, as Appl. No. 18/355,867.
Application 18/355,867 is a continuation of application No. 17/853,300, filed on Jun. 29, 2022, granted, now 11,758,225.
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/454 (2011.01); H04N 21/439 (2011.01); H04N 21/442 (2011.01)
CPC H04N 21/454 (2013.01) [H04N 21/4394 (2013.01); H04N 21/44204 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method for managing advertisement exposure, the method comprising:
receiving, by at least one processor of a first device, from a streaming media operating system of a second device, an audio fingerprint based on presentation of cable television at a first time;
determining, by the at least one processor, using automatic content recognition, that the audio fingerprint represents at least a portion of a first advertisement;
determining, by the at least one processor, that the first device previously selected the first advertisement for presentation using a streaming media application of the streaming media operating system at a second time;
determining, by the at least one processor, based on the audio fingerprint and the previous selection of the first advertisement, a first number of times that the first advertisement has been presented to a user of the second device, the first number of times associated with a third time;
determining, by the at least one processor, based on the audio fingerprint and the previous selection of the first advertisement, a second number of times that the first advertisement has been presented to a user of the second device, the second number of times associated with a fourth time;
selecting, by the at least one processor, based on comparisons of the first number of times to a first threshold number associated with the third time and of the second number of times to a second threshold number associated with the fourth time, the first advertisement for subsequent presentation using a media channel at at least one of the third time or the fourth time; and
causing presentation, by the at least one processor, at the second device, of the first advertisement using the streaming media application at the at least one of the third time or the fourth time.