US 12,137,263 B2
Systems and methods for determining whether to update embedded advertisements in downloaded content using advertisement update criteria
Milan Indu Patel, Santa Clara, CA (US); Hyok Cho, Namyangju-si (KR); and Young-Hwan Kim, Incheon (KR)
Assigned to Adeia Guides Inc., San Jose, CA (US)
Filed by Adeia Guides Inc., San Jose, CA (US)
Filed on Jan. 18, 2023, as Appl. No. 18/098,192.
Application 18/098,192 is a continuation of application No. 17/245,236, filed on Apr. 30, 2021, granted, now 11,589,099.
Application 17/245,236 is a continuation of application No. 16/627,746, granted, now 11,032,594, issued on Jun. 8, 2021, previously published as PCT/US2017/040529, filed on Jun. 30, 2017.
Prior Publication US 2023/0247243 A1, Aug. 3, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/458 (2011.01); H04N 21/234 (2011.01); H04N 21/2389 (2011.01); H04N 21/239 (2011.01); H04N 21/262 (2011.01); H04N 21/442 (2011.01); H04N 21/45 (2011.01); H04N 21/472 (2011.01); H04N 21/81 (2011.01); H04N 21/8355 (2011.01)
CPC H04N 21/26291 (2013.01) [H04N 21/23424 (2013.01); H04N 21/23892 (2013.01); H04N 21/2393 (2013.01); H04N 21/44204 (2013.01); H04N 21/4532 (2013.01); H04N 21/47217 (2013.01); H04N 21/812 (2013.01); H04N 21/8355 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
receiving a request from a user to download a media asset;
identifying, based on an original user advertising criteria, a first advertisement to be embedded with the media asset, wherein the first advertisement satisfies the original user advertising criteria;
downloading the media asset with the first advertisement embedded with the media asset;
determining, after a period of time has elapsed from the download, that the original user advertising criteria has changed to an updated user advertising criteria;
determining that the first advertisement embedded with the media asset fails to satisfy the updated user advertising criteria; and
in response to determining (a) that the original user advertising criteria has changed to the updated user advertising criteria, and (b) that the first advertisement embedded with the media asset fails to satisfy the updated user advertising criteria:
retrieving a second advertisement from a plurality of advertisements that satisfies the updated user advertising criteria; and
replacing the first advertisement embedded with the media asset by embedding the second advertisement within the downloaded media asset.