| CPC H04L 65/1096 (2013.01) [H04L 65/1104 (2022.05); H04M 3/42085 (2013.01); H04M 2203/6081 (2013.01)] | 20 Claims |

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1. A method comprising:
generating, via a processor, a card data object which includes a link to an image of a calling party and a header with a reason for an incoming call, wherein the card data object comprises a virtual card format, wherein the incoming call includes a request for enhanced call content to be displayed on a mobile device;
inserting, via the processor, the card data object within the incoming call intended for the mobile device; and
forwarding, via the processor, the incoming call to the mobile device, wherein the header associated with the incoming call comprises the link and responsive to the incoming call being placed to the mobile device, the mobile device identifies the header and downloads data from the link to build an incoming call screen using the image, a name associated with a calling entity, and the reason for the incoming call as a string of information loaded on the mobile device.
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