US 12,137,007 B2
Methods and apparatus to locate unknown media devices
Mark Cave, Palm Harbor, FL (US); and Joseph Kerkes, Lutz, FL (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Jun. 19, 2023, as Appl. No. 18/337,417.
Application 18/337,417 is a continuation of application No. 17/498,730, filed on Oct. 11, 2021, granted, now 11,683,193.
Application 17/498,730 is a continuation of application No. 15/595,613, filed on May 15, 2017, granted, now 11,146,414, issued on Oct. 12, 2021.
Prior Publication US 2023/0421406 A1, Dec. 28, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04L 12/18 (2006.01); H04L 43/0876 (2022.01); H04L 51/043 (2022.01); H04L 51/222 (2022.01)
CPC H04L 12/1831 (2013.01) [H04L 43/0876 (2013.01); H04L 51/043 (2013.01); H04L 51/222 (2022.05)] 20 Claims
OG exemplary drawing
 
1. A computing system comprising:
at least one memory storing computer-readable instructions; and
at least one processor configured to execute the computer-readable instructions to cause the computing system to perform operations comprising:
detecting a transmission associated with a device address of a media device at an exposure site, the exposure site comprising a first media presentation device and one or more other media presentation devices;
storing, in the at least one memory, an association of the device address with a location of the first media presentation device in a data structure, the association indicative of the media device transmitting network communications during a period of time when the first media presentation device is operating in an “on” state, the data structure comprising counts of a number of associations of the device address with the location of the first media presentation device and one or more other respective locations of the one or more other media presentation devices; and
based on a total count of associations of the device address with the location of the first media presentation device, determining a probability that the media device is located at the location of the first media presentation device.